A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful.

Stephen is CEO of Predictive ROI and host of the top-rated Onward Nation podcast. Predictive is built on the belief that most businesses go about sales in the least productive, most painful way possible. Predictive works alongside their clients to help them build a position of authority so they can grow their audience, nurture leads, and increase sales with the right-fit clients and prospects.